My name is Rachel Gouk.

I’m a writer/photographer from Kuala Lumpur, Malaysia based in Shanghai, China.

I’ve been writing about food & drink in Shanghai for multiple English media publications since 2011. I switched out from the media industry early 2018 to do branding, photography, and PR within the F&B industry.

Nomfluence is a personal account of my experiences in Shanghai, mostly surrounding food and drink, but also hotels, lifestyle, events, and others. It’s a passion project that allows me to keep writing and photographing, and to share it with readers like you!

Note: All photos posted on this account are taken by me, unless otherwise stated. If you want to repost them, please contact me first.

I hope that my posts here can point you in the right direction of many glorious, memorable meals.

Thanks for reading! 🙂