New York Bagelous Museum: Not From NY, Not A Museum, Not Bagels

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Shanghai is currently going through a bagel craze, and New York Bagelous Museum is one of a dozen new bagel shops that opened in the last year. It’s racking up fame-points on Chinese social media, but they don’t even serve real bagels.

New York Bagelous Museum is one of many in the new bagel craze sweeping Shanghai. Photo by Rachel Gouk @ Nomfluence.

It’s a small, almost cramped space located in Xintiandi. It’s usually crowded with a constant stream of people. And yes, there are queues.

I have eaten bagels in New York and all over the nearby Tri-State area. Now, I’m not a bagel expert, but personally, I think what Bagelous is serving aren’t bagels, except in shape.

New York Bagelous Museum is one of many in the new bagel craze sweeping Shanghai. Photo by Rachel Gouk @ Nomfluence.

It’s an attention-grabbing name, however, there isn’t nor ever was a Bagelous in New York. It’s not even a museum. It’s one of those “为什么, 没有为什么” (Why? No why) kind of moments.

The “bagels” aren’t bad, but they’re more like a cross between a Japanese milk loaf and pretzels to me. The crusts aren’t leathery and they aren’t particularly chewy, and the crumb isn’t as fine as Spread The Bagel, my go-to for bagels in Shanghai.

New York Bagelous Museum is one of many in the new bagel craze sweeping Shanghai. Photo by Rachel Gouk @ Nomfluence.
Original Bagel (¥13) and “Mexican Pepper Bagel” (¥26) aka jalapeño.
New York Bagelous Museum is one of many in the new bagel craze sweeping Shanghai. Photo by Rachel Gouk @ Nomfluence.

Another faux pas that made me question this store even more is that they have ready-made, pre-sliced bagel sandwiches on display. If these were real bagels, they’d be hard as rocks in a couple of hours.

New York Bagelous Museum is one of many in the new bagel craze sweeping Shanghai. Photo by Rachel Gouk @ Nomfluence.
Smoked Salmon Bagel (¥56)
New York Bagelous Museum is one of many in the new bagel craze sweeping Shanghai. Photo by Rachel Gouk @ Nomfluence.
And whatever this is

I guess this place is for people who want to eat a bagel, but don’t really like eating bagels? Anyhow, it’s not for me.


New York Bagelous Museum
Address: L111, Phase 2, Xintiandi Style, 245 Madang Lu 马当路245号新天地时尚购物中心2期一层L111铺位
Tel: 17274696984
Hours: Daily, 11am-7pm

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