​Gastronomes take note—this is one food festival you do not want to miss!

Heritage Eats is powered by the philosophy that drives Heritage by Madison: exploring cultural heritage through delicious food. This is the second edition of the food festival, and there will be 20 chefs cooking up foods that represent their heritage.

It’s all happening this Saturday, September 26 from 11am to 9pm at Heritage by Madison.

Heritage Eats food festival Shanghai. Photo by Rachel Gouk @ Nomfluence

I’ll Be Cooking, Too!

I, too, will be serving up food from my home country, Malaysia!

I’ll be cooking Penang Assam Laksa, and Beef Rendang Sloppy Joe and Crispy Pork Belly from my last two pop-ups. Photos for reference below.

Penang Assam Laksa by Rachel Gouk @ Nomfluence.
Penang Assam Laksa – Noodles, mackerel soup, tamarind, spices, pineapple.
Shanghai-based food blogger Rachel Gouk does a Malaysian sandwich crossover pop-up at Perch, Shanghai. Photo by Rachel Gouk @ Nomfluence.
Beef Rendang Sloppy Joe – Rendang beef brisket with pickled shallots in between buns.
Five-spice crispy pork belly by Rachel Gouk @ Nomfluence.
Five-Spice Crispy Pork Belly
Limited edition Nomfluence aprons.
Plus, some limited edition merch! Nomfluence aprons 😉

The Talent at Heritage Eats

Austin Hu (Heritage by Madison)
Chris Ye (Beef & Liberty)
Danyi Gao (Shake, Bun Cha Cha)
Hamish Waddel (M on the Bund)
Jamie Pea (Egg, Maiya Rice Canteen)
Jason Oakley (Cages)
Jessica Chu (Fresh Fresh)
Kelley Lee (Liquid Laundry, Boxing Cat Brewery)
Javier Carrizosa (FOMO)
Koen Vessies (Tomatito)
Ramon Verano (Tomatito)
Lillian Molina (Area501)
Ling Huang (Pirata)
Lorraine Li (Inward Kitchen)
Nat Alexander (Homeslice)
Rock Yu (Homeslice)
Pascal Ballot (STYX)
Rachel Gouk (Nomfluence)
Sean Jorgensen (The Cannery)
Simon Sunwoo (Liquid Laundry, Boxing Cat Brewery)
And more!

Heritage Eats food festival Shanghai. Photo by Rachel Gouk @ Nomfluence

How Much?

Pre-sale tickets are available until midnight, September 24. (Tickets = food and drink tickets to spend at Heritage Eats.)

Pre-sale tickets:

  • ¥200 – Includes ¥200 worth of food & tickets, 1 lucky draw raffle
  • ¥500 – Includes ¥600 tickets, 1 lucky draw raffle
  • ¥1,000 – Includes ¥1,200 tickets, Heritage prize bag, 1 lucky draw raffle

Every ticket purchase automatically enters you into a lucky draw. Prizes include stays at W Shanghai, USDA prime steaks, 5J ham, packages from San Pellegrino and Acqua Panna, magnums of Deutz champagne and more.

Heritage Eats food festival Shanghai. Photo by Rachel Gouk @ Nomfluence


  • You can buy more tickets on the day.
  • You can share your tickets with friends.
  • It’s free entry.
  • It’s family-friendly
  • It’s pet-friendly

Scan the QR Code in the poster to get your pre-sale tickets NOW!

Heritage Eats @ Heritage by Madison
Address: 1/F, 600 Zhongshan Dong Er Lu, near Longtan Lu 中山东二路600号1楼, 近龙潭路
Tel: 63129089
When: Sept 26, Sat, 11am-9pm