Shanghai Brunch: Heritage by Madison

Heritage by Madison closed in December 2022. For more restaurants in Shanghai, click here.

Heritage by Madison is one of my favorite new openings this year. And they’ve just launched brunch!

The brunch is self-described by chef/owner Austin Hu as “80’s era dim sum carts meets New York brunch without boundaries”. He’s doing his East-meets-West thing again, in a fashion that only he can pull off.

Brunch at Heritage by Madison

Brunch at Heritage is where eggs Benedicts come served in dim sum steamer baskets, noodles are a staple, and sandwiches reign supreme. Cold dishes are carted around the restaurant in food trolleys alongside a drinks cart of bocktails and champagne.

Bloody Mary. Brunch at Heritage by Madison, a restaurant in Shanghai. Photo by Rachel Gouk. — Bloody Mary #1 (¥84) – Made with vodka, green tomato, and house spices. It’s roughly 1.5 servings. Spicy.

Deviled Eggs. Brunch at Heritage by Madison, a restaurant in Shanghai. Photo by Rachel Gouk. — Deviled Tea Eggs (¥48) – Three pieces of deviled eggs topped with sesame, scallion, seaweed, and quinoa.

Biscuits. Brunch at Heritage by Madison, a restaurant in Shanghai. Photo by Rachel Gouk. — Cheddar Scallion Biscuits (¥48) – Served with an addictive tart and mildly spicy chili garlic jelly and Laoganma butter. Definitely taking some to-go on my next visit.

Udon with eggs. Brunch at Heritage by Madison, a restaurant in Shanghai. Photo by Rachel Gouk. — Morning Udon (¥98) – A favorite. Thick udon noodles graced with sous vide egg, house bacon, cracked pepper, and truffle pecorino cheese.

Eggs benedict at Brunch at Heritage by Madison, a restaurant in Shanghai. Photo by Rachel Gouk. — XO Poached Eggs (¥58) – Poached egg on a house muffin with trotter croquette and XO hollandaise sauce. It’s for any self-respecting brunch-goer.

Hot Chicken Waffle Sandwich. Brunch at Heritage by Madison, a restaurant in Shanghai. Photo by Rachel Gouk. — Hot Chicken Waffle Sandwich (¥58) – Some like saving the best for last, but I suggest eating this early in your meal to fully appreciate the awesomeness that is this sandwich. Crunchy fried chicken with chili oil, avocado mousse, and pickled onion sandwiched between sesame-speckled waffles.

Pineapple Cake. Brunch at Heritage by Madison, a restaurant in Shanghai. Photo by Rachel Gouk. — Pineapple Cake (¥88) – Two sliders of foie gras butter and bacon bourbon jam.

Soft Omelette. Brunch at Heritage by Madison, a restaurant in Shanghai. Photo by Rachel Gouk. — Soft Omelette (¥88) – Arctic shrimp, chorizo, and chervil rolled into a fluffy omelette and blanketed in sauce.

Kimchi Pork Belly Hash. Brunch at Heritage by Madison, a restaurant in Shanghai. Photo by Rachel Gouk. — Kimchi Pork Belly Hash (¥68) – Served with saffron aioli and kimchi crisps. Highly recommended.

Crispy Hash Brown. Brunch at Heritage by Madison, a restaurant in Shanghai. Photo by Rachel Gouk. — Crispy Hash Brown (¥58) – Crème fraiche and scallion apple purée.

Uni Egg Custard, Brunch at Heritage by Madison, a restaurant in Shanghai. Photo by Rachel Gouk. — Uni Egg Custard (¥148) – Splendidly superfluous. For those who just wake up and go: “I’ll have sea urchin for breakfast, thanks.” Fluffy and creamy egg custard, umami-rich uni, puffed rice, cauliflower, and smoked salmon roe.

In Summary

Favorites: Chicken & Waffle Sandwich, Kimchi Pork Belly Hash, XO Poached Eggs, Cheddar Scallion Biscuits, Morning Udon.

I would most certainly recommend trying the brunch at Heritage by Madison.

Heritage by Madison
Address: 1/F, 600 Zhongshan Dong Er Lu, near Longtan Lu 中山东二路600号1楼, 近龙潭路
Tel: 63129089
Hours: 12pm-10pm, brunch: Sat-Sun 12pm-3:30pm