Avenue Joffre

Avenue Joffre is a hidden gem among Shanghai’s Japanese-style cocktail bars, tucked away in the city’s former French Concession. Since opening in 2013, it has quietly earned a reputation as one of the city’s most enduring and understated drinking spots, favored by those who appreciate precision and tradition over flashy gimmicks. The bar’s unassuming entrance belies the meticulous craft inside, where founder and bartender Harada Munenori works in his signature all-white suit, embodying the solemn, ritualistic approach of Japanese traditional bartending.

Named after the colonial-era Avenue Joffre (now Huaihai Middle Road), the bar carries a subtle nostalgia for old Shanghai, blending the elegance of its surroundings with the quiet intensity of Japanese mixology. The space is intimate, almost secretive — a place where conversation flows as smoothly as the drinks.

Map Location

Apple Maps / Amap