Zegna opens first Zegna Caffe in Shanghai

Zegna Opens First-Ever Zegna Caffè in Shanghai

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Italian luxury menswear brand Zegna opened its first-ever Zegna Caffè in Shanghai at HKRI Taikoo Hui. Aperitivo snacks, signature dishes from the Northern Italy, and an all-Italian wine list.

About Zegna Caffè

Zegna opens first Zegna Caffe in Shanghai

The merging of couture and cuisine is a global phenomenon, and luxury brands have been quick to diversify their portfolios with cafes and restaurants worldwide. Shanghai has about a dozen of them.

Zegna opens first Zegna Caffe in Shanghai

Zegna Caffè is located on the ground floor of HKRI Taikoo Hui in Shanghai, connected to its showroom. It can also be accessed from the promenade on the inner side of the mall, right by the driveway to The Middle House and The Sukhothai. Seeing as it is under the promenade, Zegna Caffè also has covered outdoor seating. The outdoor area is dog-friendly.

The boutique Caffè is small and seats about 12 inside and 14 outside. It was designed by renowned architect Patricia Urquiola. Spanish by birth, Italian by trade, she once hailed as the most important female designer by the Financial Times. The space features natural elements of wood, marble, and nature, a scheme inspired by Oasi Zegna, a natural territory in North Italy known for its societal and environmental consciousness.

Zegna opens first Zegna Caffe in Shanghai

The Food: Northern Italian

The all-day menu features a curated selection of Northern Italian food, specifically, cuisine from the Piedmont region, where Oasi Zegna is located.

Zegna opens first Zegna Caffe in Shanghai

The menu was developed by Gianluca Serafin, also from Piedmont, who’s given classic Italian food a modern upgrade. Gianluca is a chef of caliber that I’m fond of, I might add.

Zegna opens first Zegna Caffe in Shanghai
Tajarin Pasta (¥198)

The go-to dish is the Tajarin Pasta. If you like strong, punchy flavors like me, this pasta is right up your alley. Tajarin, the thinnest and richest pasta of Piedmont, is a fresh-made silky egg pasta. It’s served with a chunky sausage and mushroom ragu, the pasta glazed with a thin sheen of the tomato-based sauce.

Zegna opens first Zegna Caffe in Shanghai

It’s punchy with bold flavors, a hint of tanginess, and a lot of umami. I’ve been told that the pasta is on the saltier side, but perhaps it is just considered “authentically seasoned.” I loved it.

Seeing as it is located at Taikoo Hui, much of the menu caters to the quick bite office crowd. These are mostly represented in the form sandwiches, refined of course, served hot or cold. Petit paninis are served cold, starting from ¥88, which include classic egg salad, Vitello Tonnato, and salmon gravlax.

Zegna opens first Zegna Caffe in Shanghai
Cold Sandwiches

The hot sandwiches are more substantial in portion, starting from ¥88, and also includes a side dish (¥48 a la carte) of fries, spinach and parmigiano salad, or mixed vegetables.

Zegna opens first Zegna Caffe in Shanghai
Oasi (¥88)

The Oasi sandwich is a vegetarian option, made with cheese, grilled radicchio and root vegetables, antipasti, and pesto dip, grilled between sourdough bread. It was surprisingly delicious, substantial, and satisfying. Something about the thickness, consistency, and selection of grilled vegetables made it a hearty, well-textured sandwich.

Zegna opens first Zegna Caffe in Shanghai
Trivero (¥118) – Porcini, Toma cheese, spinach, prosciutto, truffle sauce.

Other hot sandwiches include pulled lamb and fontina cheese, porcini with prosciutto and truffle, and ham and four cheese.

As a healthier option, the Roasted Root Vegetables offers a similar heartiness as a warm salad. It features a diverse selection of roasted beets, parsnip and fresh carrots, kale, spinach, endive, and roasted hazelnuts.

Zegna opens first Zegna Caffe in Shanghai
Roasted Root Vegetables (¥98)

Classic dishes see a jazzed up Vitello Tonnato. Thin slices of roasted veal is topped with tuna sauce and capers, jazzed up with a bit of basil oil. Slices are thicker than the usual and generous, a dish best enjoyed with their Breadbasket.

Zegna opens first Zegna Caffe in Shanghai
Vitello Tonnato (¥208)
Zegna opens first Zegna Caffe in Shanghai
Breadbasket (¥48)

And it wouldn’t be an Italian café without antipasti to go with aperitivo. Zegna Caffè has more than a dozen Antipasti to choose from, a selection of four is ¥298.

The Tonno Di Gallina, which directly translates to “tuna of the chicken,” is so named for its appearance and supple texture. The herbed chicken is cooked low and slow by sous vide to tender and juicy, torn into strips, served with good extra virgin olive oil.

Zegna opens first Zegna Caffe in Shanghai
Slow-Cooked Herbed Chicken / Tonno Di Gallina

Heavier antipasti include salty anchovies topped with a punchy garlic and celery sauce, best enjoyed with bread and a glass of wine. One of my aperitivo favorites is the stuffed pepperoncini, filled with seasoned tuna and capers.

Zegna opens first Zegna Caffe in Shanghai
Salted Anchovies in Garlic & Parsley Sauce / Acciughe al Verde
Zegna opens first Zegna Caffe in Shanghai
Stuffed Pepperoncini / Peperoncini Ripieni con Tonno e Capperi

The Beef Tongue with Bagnetto Verde is perhaps the best value antipasti. Sous vide beef tongue is served with a hefty helping of bagnetto verde, a Piedmontese herb sauce made with parsley, garlic, anchovies, egg, bread, vinegar, and olive oil. It’s an extremely flavorful dish. Also a favorite.

Zegna opens first Zegna Caffe in Shanghai
Beef Tongue / Lingua Salmistrata, Bagnetto Verde

Other appetizers include Roasted Peppers topped with bagna cauda, a savory garlic-anchovy sauce and Seasoned Mushrooms in olive oil.

Zegna opens first Zegna Caffe in Shanghai
Roasted Peppers / Filetti di Peperone, Bagna Cauda
Zegna opens first Zegna Caffe in Shanghai
Seasoned Mushrooms / Funghi All’Olio

For dessert, they have a daily selection of cakes and cookies, as well as Tiramisu.

Zegna opens first Zegna Caffe in Shanghai.
Tiramisu (¥58)

Wines are exclusively Italian with many from Piedmont region, starting from ¥98 a glass, ¥488 a bottle. They also serve coffee, tea, cocktails (¥138), and mocktails (¥98).

Zegna opens first Zegna Caffe in Shanghai

Zegna Caffè
Click here for the venue listing

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