Some news worth sharing: Holy Bagel, a Shanghai homegrown bagel brand, is opening its first downtown location in Xintiandi — and to celebrate, they’re giving out 500+ free bagel sandwiches and coffees on Saturday, August 9.
Read on to find more + sign up for a free bagel sandwich! Limited spots available!
Click here to sign up!
A Slice of New York in Shanghai

Since launching in 2022, Holy Bagel has been on a mission to bring authentic New York-style bagels to Shanghai and beyond — hand-rolled, boiled, baked, and blissfully chewy.
Holy Bagel is the brainchild of a Chinese founder who spent years in North America, falling in love with the craft and culture of authentic bagels. Determined to bring the real deal to Shanghai, he insists on zero oil, low sugar, and no additives — just hand-rolled, boiled-then-baked New York-style bagels.

They have eight locations in Shanghai with a ninth on the way at the new CPIC Xintiandi Commercial Center, or Xintiandi Galleria for short. So when you need a “bagel break”, there’s always a location nearby.

The Bagels

Their menu boasts eight bagel flavors, from the original (¥14) to the classic Everything Bagel (¥16), which is sans poppy seeds, of course, to the more creative Valrhona Chocolate (¥22).

They have a whopping 16 bagel sandwiches, generously slathered with Philadelphia cream cheese and filled with everything from avocado & egg to pulled pork.

The Smoked Salmon is perhaps the most classic of bagel sandwiches. It’s stacked with smoked salmon, thinly sliced red onions, capers, tomato, spicy mayo, and cream cheese.

The Holy Hermes is a European-inspired stack made with Lyoner ham, arugula, pesto, red bell peppers, pesto, balsamic vinegar, and cream cheese.

Y’all know how much I love burgers, yeah? Well, the Double Smash is just that. Double beef smash patties, cheddar cheese, crispy onions, and burger sauce between a sesame bagel — it totally works.
Grand Opening | Free Bagels
Mark your calendars: August 9 is the Xintiandi store opening event to get your free bagel sandwiches. (Located across from Hubindao Mall.)
Holy Bagel’s Xintiandi debut will feature three free bagel sandwiches — Smoked Salmon, Holy Hermes, and Double Smash — plus a cold brew coffee or green olive sparkling water to wash it down.

Free Swag! They’ll also be doling out limited-edition goodie bags including a custom Holy Bagel tote bag, bagel-shaped fans, and chic laptop cases.
Spots are limited, so don’t dawdle.
Sign up now to secure your free bagel sandwich and a cold brew coffee or green olive sparkling water, limited one per person. Pick a time slot between 11am to 3pm. Bring a friend — they’ll need to register too.
Click here to sign up!
There will be 100 free bagel sandwiches reserved for Nomfluence readers! So be sure your name is on the list before spots run out.
Holy Bagel’s Xintiandi location officially opens on August 11.
Holy Bagel (Xintiandi)
Click here for the venue listing.