A Playful, Modern Spin on Korean Cuisine at NAMU

Over in Jing’an is NAMU, a contemporary Korean restaurant that serves a prix fixe menu of Korean flavors with a modern spin in a fun, casual environment in Jing’an.

The Space

NAMU, a contemporary Korean restaurant in Jing'an, Shanghai. Photo by Rachel Gouk @ Nomfluence.

The restaurant is tucked away in the Shanghai Centre, located underneath Beef & Liberty on the side of the parking entrance. Escape the glaring blue lights and head into the warm and inviting dining room, a space that feels part bistro, part graffiti workshop with a touch of retro decor.

NAMU, a contemporary Korean restaurant in Jing'an, Shanghai. Photo by Rachel Gouk @ Nomfluence.

NAMU is led by chef-operators Dean, Shin, and Jass, all of whom were previously at Jeju Izakaya, a wildly popular modern Korean restaurant in Changning.

The Food

Currently, NAMU does a seasonal set menu for ¥588 per person. The current winter menu draws inspiration from kimchi, and each dish is linked to the preserved Korean staple and the customs surrounding it.

NAMU, a contemporary Korean restaurant in Jing'an, Shanghai. Photo by Rachel Gouk @ Nomfluence.
Toufu Gyeranjjim – Like chawanmushi, steamed egg. Made with tofu and prawn broth, topped with fragrant oil, kimchi powder, and sesame oil. A comforting first dish to warm up the appetite.
NAMU, a contemporary Korean restaurant in Jing'an, Shanghai. Photo by Rachel Gouk @ Nomfluence.
A trio of appetizers: sea urchin with cream cheese, Manila clam salsa, and a shrimp croquette.
NAMU, a contemporary Korean restaurant in Jing'an, Shanghai. Photo by Rachel Gouk @ Nomfluence.
Sea Bream Seaweed Muchim – Korean-style crudo made with Red Sea bream and three kinds of seaweed with apple, pear, and radish kimchi pearls. Scoops of iced beef broth to keep the dish cool and for some added flavor. Crunchy, refreshing, and clean tasting.
NAMU, a contemporary Korean restaurant in Jing'an, Shanghai. Photo by Rachel Gouk @ Nomfluence.
Buttery soft sous-vide octopus with a potent tomato and kimchi-based sauce, topped with crispy kale. Complex combinations of tangy, acidity, fermentation, and a light smokiness.
NAMU, a contemporary Korean restaurant in Jing'an, Shanghai. Photo by Rachel Gouk @ Nomfluence.
Buldak – Buldak is the “Korean Fire Chicken,” a super spicy saucy chicken dish. Here, it’s buried under celeriac and potato mousse, crispy quinoa, and charred wisps of leek. In the center is a lightly fermented ponytail radish, known as chonggak. Sweet, savory, tangy, and just a hint of heat.
NAMU, a contemporary Korean restaurant in Jing'an, Shanghai. Photo by Rachel Gouk @ Nomfluence.
Bossam – Roasted pork imbued with a lightly fermented cabbage tossed with bits of oyster leaf for a hint of brininess.
NAMU, a contemporary Korean restaurant in Jing'an, Shanghai. Photo by Rachel Gouk @ Nomfluence.
Grilled Deungsim – Grilled sirloin beef with kimchi crumble and grilled vegetables. The grilled vegetables signify the aromatics used to flavor kimchi.
NAMU, a contemporary Korean restaurant in Jing'an, Shanghai. Photo by Rachel Gouk @ Nomfluence.
NAMU Ramen (¥98) – A comforting bowl of ramen, which tastes suspiciously like the Shin ramen brand. A good amount of beef tongue, leek, and egg. One of a couple a la carte dishes.
NAMU, a contemporary Korean restaurant in Jing'an, Shanghai. Photo by Rachel Gouk @ Nomfluence.
Konggomul Tiramisu – Did I mention that every dish features kimchi? They even snuck it into the dessert in the form of a meringue chip. The kimchi flavor in the chip is subtle. Apart from that, it’s an enjoyable serving of tiramisu.

In Summary

NAMU, a contemporary Korean restaurant in Jing'an, Shanghai. Photo by Rachel Gouk @ Nomfluence.

The food reminds me of the early days of Jeju Izakaya. Easy-going and not overly complicated with just enough peaks throughout the meal to keep things interesting. It’s an enjoyable first menu with entertaining backstories that make it a fun and educational experience. If anything, the portion of the set felt a bit light, hence the addition of the ramen.

The next menu change is due for March. Bookings can only be made via WeChat, until NAMU launches their mini-program. Dining hours are from 6pm to 10pm.

Bookings via WeChat, no walk-ins.


NAMU
Address: No. 108, Shanghai Centre, 1376 Nanjing Xi Lu 南京西路1376号上海商城底层西部商场108室
WeChat for Bookings: namu_shanghai
Hours: Daily, 6pm-11pm

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