RooDooDoo is an all-day restaurant by famed chef Paul Pairet (Polux, Ultraviolet, Charbon, Mr & Mrs Bund) and VOL group, located at the IFC Shanghai mall in Lujiazui. Fresh baked breads and pastries, coffee, ice creams, sandwiches, brunchy plates, and familiar favorites from the group’s other restaurants.

Roodoodoo is an all-day restaurant, bakery, and cafe by Paul Pairet, located at IFC mall in Lujiazui, Shanghai. Photo by Rachel Gouk @ Nomfluence

The Space

First off, the location. RooDooDoo is located in the lower level plaza of IFC mall in Pudong, where the Apple store is.

The space feels like American-style diner meets French café; barstool counter seats, window-side banquettes and a long row of tables under Renaissance-style coffered ceilings.

Roodoodoo is an all-day restaurant, bakery, and cafe by Paul Pairet, located at IFC mall in Lujiazui, Shanghai. Photo by Rachel Gouk @ Nomfluence
Roodoodoo is an all-day restaurant, bakery, and cafe by Paul Pairet, located at IFC mall in Lujiazui, Shanghai. Photo by Rachel Gouk @ Nomfluence
Roodoodoo is an all-day restaurant, bakery, and cafe by Paul Pairet, located at IFC mall in Lujiazui, Shanghai. Photo by Rachel Gouk @ Nomfluence
Roodoodoo is an all-day restaurant, bakery, and cafe by Paul Pairet, located at IFC mall in Lujiazui, Shanghai. Photo by Rachel Gouk @ Nomfluence

The Food – Bakery & Pastry

New in the wheelhouse of Paul Pairet restaurants is the bakery and pastry component; this is the first time the group is concentrating efforts on baked goods, rolling out loaves, tarts, cakes, and viennoiseries (breakfast pastries).

Roodoodoo is an all-day restaurant, bakery, and cafe by Paul Pairet, located at IFC mall in Lujiazui, Shanghai. Photo by Rachel Gouk @ Nomfluence
Whole loaves and Basque Cheesecake
Roodoodoo is an all-day restaurant, bakery, and cafe by Paul Pairet, located at IFC mall in Lujiazui, Shanghai. Photo by Rachel Gouk @ Nomfluence
Cakes by the slice
Roodoodoo is an all-day restaurant, bakery, and cafe by Paul Pairet, located at IFC mall in Lujiazui, Shanghai. Photo by Rachel Gouk @ Nomfluence
Cookies & Tarts
Roodoodoo is an all-day restaurant, bakery, and cafe by Paul Pairet, located at IFC mall in Lujiazui, Shanghai. Photo by Rachel Gouk @ Nomfluence
Viennoiseries

Other dishes borrow from the group’s other restaurants; The Real Club Sandwich (¥108) from Polux, BB Capsicums from Charbon, a version of Grilled Seabass Vierge (¥138) and the Real French Toast from Mr & Mrs Bund, and Ultra-Lune Mid-Autumn cakes from Ultraviolet.

Roodoodoo is an all-day restaurant, bakery, and cafe by Paul Pairet, located at IFC mall in Lujiazui, Shanghai. Photo by Rachel Gouk @ Nomfluence
Ultra-Lune Peanut (¥38), Ultra-Lune Grand Marnier (¥38)

They also have ice creams (¥48), which are the same from Charbon, soft serve milk-based creations that can also be made into sundaes (from ¥58) and shakes.

Viennoiseries include pain aux raisins, croissants, brioche, and all manner of breakfast pastries; from ¥18 (croissant) to ¥68 (Paris-Brest). Breads too; ¥20 for a baguette.

Roodoodoo is an all-day restaurant, bakery, and cafe by Paul Pairet, located at IFC mall in Lujiazui, Shanghai. Photo by Rachel Gouk @ Nomfluence
Almond Croissant (¥20) – Served toasted when consumed in-store.
Roodoodoo is an all-day restaurant, bakery, and cafe by Paul Pairet, located at IFC mall in Lujiazui, Shanghai. Photo by Rachel Gouk @ Nomfluence
Roodoodoo is an all-day restaurant, bakery, and cafe by Paul Pairet, located at IFC mall in Lujiazui, Shanghai. Photo by Rachel Gouk @ Nomfluence
Babka Chocolate (¥38/slice, ¥128/loaf), a bittersweet chocolate twisted into a bread loaf; add ¥18 for ice cream. Minute Toast Cream & Jam (¥38/slice).

Burgers, Sandwiches & Brunch

Also new are toasts and sandwiches, a hot dog, and a number of brunchy plates.

Roodoodoo is an all-day restaurant, bakery, and cafe by Paul Pairet, located at IFC mall in Lujiazui, Shanghai. Photo by Rachel Gouk @ Nomfluence
Avocado “Cantine” (¥78) – Avocado with mustard sorbet filled into the pith hollow topped with “asiate”, a citrusy soy-based sauce. Bright, citrusy, and slightly peppery.
Roodoodoo is an all-day restaurant, bakery, and cafe by Paul Pairet, located at IFC mall in Lujiazui, Shanghai. Photo by Rachel Gouk @ Nomfluence
Daniel’s Philly Cheese-Steak Sandwich (¥118) – A deadly cheese steak!

I feel like Shanghai takes cheese steaks to a whole new level, and the one at RooDooDoo is at the top of the gourmet selection of cheese steaks in the city. Thinly shaved beef with a three-cheese spread topped with jalapeno.

Roodoodoo is an all-day restaurant, bakery, and cafe by Paul Pairet, located at IFC mall in Lujiazui, Shanghai. Photo by Rachel Gouk @ Nomfluence
Cross section of the cheesesteak
Roodoodoo is an all-day restaurant, bakery, and cafe by Paul Pairet, located at IFC mall in Lujiazui, Shanghai. Photo by Rachel Gouk @ Nomfluence
Cheesy Hot Dog (¥88) – Equally deadly. A luxe hot dog for sure. A fat cheese-filled sausage in a crispy, almost bahn mi-type loaf, with a mustardy three-cheese spread of gruyere, raclette, and parmesan.
Roodoodoo is an all-day restaurant, bakery, and cafe by Paul Pairet, located at IFC mall in Lujiazui, Shanghai. Photo by Rachel Gouk @ Nomfluence
Good Pork Chipotle Cheese Burger (¥88) – Super juicy pork patty that’s spiced with herbs, thick cut tomato, melted gruyere, and raw onion on a brioche bun. A good balance of flavor and ratio.
Roodoodoo is an all-day restaurant, bakery, and cafe by Paul Pairet, located at IFC mall in Lujiazui, Shanghai. Photo by Rachel Gouk @ Nomfluence
A fantastic burger.
Roodoodoo is an all-day restaurant, bakery, and cafe by Paul Pairet, located at IFC mall in Lujiazui, Shanghai. Photo by Rachel Gouk @ Nomfluence
Tortilla de Patata (¥68) – Their version of the tortilla. Tasty and satisfying. It wouldn’t be my go-to unless I needed to carb load for breakfast.
Roodoodoo is an all-day restaurant, bakery, and cafe by Paul Pairet, located at IFC mall in Lujiazui, Shanghai. Photo by Rachel Gouk @ Nomfluence
La Carbonara (¥108) – A delicious carbonara; creamy, cheesy, with crispy, crumbly lardons.
Roodoodoo is an all-day restaurant, bakery, and cafe by Paul Pairet, located at IFC mall in Lujiazui, Shanghai. Photo by Rachel Gouk @ Nomfluence
Toffee Frappe & Chantilly (¥48)
Roodoodoo is an all-day restaurant, bakery, and cafe by Paul Pairet, located at IFC mall in Lujiazui, Shanghai. Photo by Rachel Gouk @ Nomfluence
Coffee Berlingot (¥48) with condensed milk. Espresso is ¥28, americano ¥38.

In Summary

It’s simple, delicious food done at a high level. Pudongers can rejoice! Meanwhile, us in Puxi are crying because RooDooDoo didn’t open at the nexus of Jing’an and Xuhui districts. If it was in my neighborhood, I’d probably be a regular.

Soft opening from October 19. Outdoor seating and extended hours to come soon. Prices subject to 10% service charge.

Roodoodoo is an all-day restaurant, bakery, and cafe by Paul Pairet, located at IFC mall in Lujiazui, Shanghai. Photo by Rachel Gouk @ Nomfluence

RooDooDoo by Paul Pairet (沪嘟嘟)
Address: LG1-40, IFC mall, 8 Shiji Dadao 世纪大道8号国金中心商场地下一层LG1-40号
Tel: 68680737
Hours: Tue-Sun, 9am-9pm; closed Monday (soft opening)