Heritage by Madison is a modern American restaurant in Shanghai. They have a new brunch and it’s right up my alley.

If you’ve been reading my articles for a while now, you can tell I’m a creature of habit—Heritage is one of my favorite restaurants in town, and for good reason. It’s consistent, for both food and service. Plus, the restaurant is dog-friendly, inside or on the terrace!

Brunch at Heritage by Madison, a modern American restaurant in Shanghai. Photo by Rachel Gouk @ Nomfluence.

The Food: Brunch at Heritage by Madison

The brunch menu has plenty of options, available a la carte or as a set of three dishes for ¥188. I suggest the latter, whereby you chose one dish per category: yolk, meats, cold, sweet, or vegetables.

I ate through nearly the whole brunch menu. Here is what’s on offer and what you should order.

Brunch at Heritage by Madison, a modern American restaurant in Shanghai. Photo by Rachel Gouk @ Nomfluence.
Deviled Tea Eggs (¥88) – Eggs with horseradish salmon, Hokkaido sea urchin with crispy salmon skin and soy.A little appetizer to start.
Brunch at Heritage by Madison, a modern American restaurant in Shanghai. Photo by Rachel Gouk @ Nomfluence.
Black Rice Salad (¥68) – Herbs, cauliflower, yoghurt and house chili oil. Lovely texture. I want to bottle that chili oil.
Eggs for Brunch at Heritage by Madison, a modern American restaurant in Shanghai. Photo by Rachel Gouk @ Nomfluence.
Poached Egg (¥78) – Poached egg with pork belly hash and XO hollandaise sauce over brioche. I’d order this twice in the same meal if I could. 10/10.
Eggs for Brunch at Heritage by Madison, a modern American restaurant in Shanghai. Photo by Rachel Gouk @ Nomfluence.
Poached Egg (¥78) – The non-meaty poached egg with avocado, yuzu kosho hollandaise on brioche.
Sandwiches for Brunch at Heritage by Madison, a modern American restaurant in Shanghai. Photo by Rachel Gouk @ Nomfluence.
Short Rib Sandwich (¥98) – Garlic-chili jelly, sunny side up egg, arugula. An excellent brunch sandwich. Nothing crazy going on—just really tender short rib and a mildly spicy garlic-chili jelly.
Brunch at Heritage by Madison, a modern American restaurant in Shanghai. Photo by Rachel Gouk @ Nomfluence.
Brined Spring Beans (¥68) – Tofu skin, smoked almonds, quinoa, parmesan cheese.
Brunch at Heritage by Madison, a modern American restaurant in Shanghai. Photo by Rachel Gouk @ Nomfluence.
Faux Chawanmushi (¥88) – Truffled Yunnan mushrooms, scallion pesto and sourdough.
Brunch at Heritage by Madison, a modern American restaurant in Shanghai. Photo by Rachel Gouk @ Nomfluence.
Soft Scrambled Eggs (¥78) – Fluffy scrambled eggs with diamond clams, crumbly chorizo, and Sichuan peppercorn. Definitely top 3 dishes from brunch. I love these New Zealand Cloudy Bay Clams with its mild sweet ocean flavor.
Prawn cocktail for Brunch at Heritage by Madison, a modern American restaurant in Shanghai. Photo by Rachel Gouk @ Nomfluence.
Prawn Cocktail (¥78) – Plump shelled shrimp served with sweet chili aioli dip.
Brunch at Heritage by Madison, a modern American restaurant in Shanghai. Photo by Rachel Gouk @ Nomfluence.
Morning Disco Fries (¥78) – White gravy, chorizo, manchego and sunny side up egg.
Chicken HK Waffles for Brunch at Heritage by Madison, a modern American restaurant in Shanghai. Photo by Rachel Gouk @ Nomfluence.
Chicken HK Waffles (¥98) – Fried chicken over cornbread egg waffles topped with Laoganma honey butter. Also another must-order. Cornbread egg waffles are a great idea—crispiness maximized. The Laoganma honey butter is more sweet than it is spicy and is excellent.
Brunch at Heritage by Madison, a modern American restaurant in Shanghai. Photo by Rachel Gouk @ Nomfluence.
Citrus Cured Salmon (¥78) – House-cured salmon served with cucumber slaw and black garlic creme. Comes with rye waffle toast.
Brunch at Heritage by Madison, a modern American restaurant in Shanghai. Photo by Rachel Gouk @ Nomfluence.
Country Fried Steak (¥118) – USDA tri-tip cut with white gravy and braised kale.
Pancakes for brunch at Heritage by Madison, a modern American restaurant in Shanghai. Photo by Rachel Gouk @ Nomfluence.
Banana French Toast (¥88) – Lotus cookies, banana creme and miso caramel sauce.

In Summary: Get The Brunch Set & Free-Flow

Top 5 Dishes: Poached egg with pork belly hash, short rib sandwich, black rice salad, soft scrambled eggs with diamond clams, and Chicken HK Waffles.

Brunch set is ¥188 for three dishes, one dish per category. Get ¥20 off any free-flow options below when you order a set.

Free-flow brunch at Heritage by Madison, a modern American restaurant in Shanghai. Photo by Rachel Gouk @ Nomfluence.
Heritage Bloody Mary (¥78) – Get it free-flow for ¥188.
Free-flow brunch at Heritage by Madison, a modern American restaurant in Shanghai. Photo by Rachel Gouk @ Nomfluence.
Mango, Mint, Tequila Slushie (¥82) – Get it free-flow for ¥188.

Free-Flow Options (2 hours):

¥188 – Wine, sparkling, cocktails, beer
¥468 – Wine, champagne (Deutz Brut), cocktails, beer
¥148 – Mocktails, juices, smoothies, sodas, tea, coffee
¥98 – Bellinis

Nomfluence Readers Special

Get a complimentary drink (Bellini or selected coffee/tea) when you book via the QR code below!

Limited 1 per person, valid only during brunch from now until September 20.

Click here to BOOK your seat now!


Heritage by Madison
Address: 1/F, 600 Zhongshan Dong Er Lu, near Longtan Lu 中山东二路600号1楼, 近龙潭路
Tel: 63129089
Hours: 11:30am-10pm
Brunch: Sat & Sun 11:30am-4pm, last order 3:30pm